Tip One – A Littler bit of Focus goes a long way

When you consider that companies with really effective sales processes generally convert fewer than 2% of their database into customers – i.e. actually sell something to them, then it is pretty clear that anything we can do to improve our conversion rates through the sales process can have a huge impact on the success of our business.

Quick note here, if you think 2% sounds a bit low have a quick read one of our previous blog post HERE that explains the multiplier effect of conversion rates, and it should all become clear.

Sales funnel

BjC Sales Process

So tip one for increasing sales conversions comes from Aaliyah Brooks. In a recently published article which we came across on LinkedIn, Aaliyah shares her secret for focusing on those who are both able and willing to buy NOW, and in doing so also shows how we can avoid the tyre kickers of this world by simply applying four simple filters to suspects/prospects;

If they are

  1. Decision Maker
  2. Have a Need
  3. Have a Designated or allocated budget and
  4. There is a real urgency

then they pass the test and can and will be pursued.

If;

  • you are your company’s decision Maker,
  • you need to increase your sales
  • you have (or can designate) a budget and
  • you want to improve sales NOW,

 then CONTACT US today and we will show how to massively improve your sales conversion rates, at every step in the sales process.